ANIDA : Aktualisasi Nuansa Ilmu Dakwah
Vol. 26 No. 1 (2026): ANIDA (Aktualisasi Nuansa Ilmu Dakwah)

Tadbir Da'wah Managing Trust and Credibility in Digital Risk Society

Hamriani Hamriani (Universitas Islam Negeri Alauddin Makassar)
M Hidayat (Universitas Islam Negeri Datokarama Palu)



Article Info

Publish Date
02 Jun 2026

Abstract

This study examines how cyber risks and digital uncertainty shape preacher credibility, audience selectivity, and digital trust in social media based da'wah practices. Employing qualitative netnography and digital risk analysis, data from user comments, audience responses, and verification practices were analyzed thematically through risk society theory, communication systems theory, and ilmu dakwah, particularly tadbir da'wah. Findings indicate that digital da'wah operates as a networked discursive space in which the five constitutive elements of da'wah are structurally reconfigured by algorithmic mediation and fragmented authority. Digital trust functions as a complexity reducing mechanism sustaining communicative legitimacy amid informational uncertainty, while preacher and audience adaptation operationalizes tadbir da'wah management functions empirically. This study contributes to ilmu dakwah by repositioning cyber risk as an integral managerial dimension of digital preaching, proposing tabayyun as an epistemological principle for digital trust governance, and reimagining tadbir da'wah as credibility and symbolic legitimacy governance within networked da'wah ecosystems.

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Journal Info

Abbrev

anida

Publisher

Subject

Religion Social Sciences

Description

Anida (Aktualisasi Nuansa Ilmu Dakwah) adalah jurnal berkala ilmiah yang diterbitkan oleh Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Bekerjasama dengan APDI (Asosasi Profesi Dakwah Indonesia) dua kali setahun (Juni-Desember) yang mempublikasikan hasil penelitian orisinal tentang ...