<![CDATA[This study analyzes the optimization of integrated services in population administration registration at the Cipocok Jaya Sub-district Office, Serang City, Banten Province. The sub-district has a population of 103,922 with service requests increasing from 8,399 in 2023 to 10,249 in 2025. Research methods included direct observation, in-depth interviews with service officers and community members, and documentation analysis. Findings indicate that the integrated service system has had a positive impact, with average service times improving from 45–60 minutes to 30–40 minutes after implementing checklists and pre-verification procedures. Nevertheless, several challenges remain, including limited human resources, information system disruptions, dual recording between manual and digital systems, and insufficient public socialization of service requirements. Proposed optimizations include enhancing human resource capacity through continuous training, reducing redundant administrative processes, improving information system quality, and strengthening public outreach regarding service requirements.]]>
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