<![CDATA[This study aimed to analyze the effects of extension materials, extension media, and extension methods on the adoption of environmentally friendly rice cultivation in Terong Village, Dlingo Kapanewon, Bantul Regency, Special Region of Yogyakarta. This study employed a quantitative approach, with data collected through questionnaires administered to 40 farmers. The research data were supported by secondary data from the Agricultural Extension Center (Balai Penyuluhan Pertanian, BPP) of Dlingo Kapanewon. Data were analyzed using multiple linear regression with the assistance of SPSS version 26. The statistical tests included the coefficient of determination test, t-test, and F-test. The results showed that extension materials, extension media, and extension methods simultaneously influenced the adoption of environmentally friendly rice cultivation. Partially, extension media showed a negative effect because the use of social media, particularly WhatsApp, had not been optimized for disseminating short tutorial videos. This condition caused information on environmentally friendly rice cultivation to be inaccessible continuously and in real time by farmers. Therefore, agricultural extension officers need to be more active in sharing information on environmentally friendly rice cultivation through WhatsApp so that farmers can access the information on an ongoing basis.]]>
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