<![CDATA[Community-Based Tourism (CBT) is often promoted as a participatory approach to achieve sustainable local development, yet it assumes community cohesion. Using qualitative approach, this study examines how internal heterogeneity shapes CBT in Tingkir Lor, Salatiga, Central Java. During six months fieldwork, data are collected via semi-structured interviews and participant observation, involving youth-led Pokdarwis, SME actors, and local leaders. Thematic analysis reveals conflicting stakeholder perspectives. Youth activists pursue integrated tour packages linking pilgrimage, landscape, culture, and SMEs; SMEs businesspeople respond pragmatically depending on market ties; elders prioritize religious integrity and prefer pilgrimage-focused tourism. These competing priorities produce a fragmented destination identity and constrain coherent tourism development. The research argues that broad participation alone does not ensure consensus, thus, effective CBT requires structured deliberative forums, facilitation, and benefit-sharing mechanisms to manage heterogeneity and power asymmetries. Policy implications include investment in inclusive governance, capacity building, and negotiation to translate participation into equitable tourism trajectories.]]>
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