<![CDATA[The Bali Aga rural region in Buleleng Regency possesses rich cultural heritage but faces challenges related to social fragmentation and an unintegrated tourism image among its villages. The five villages within the SCTPB cluster (Sidetapa, Cempaga, Tigawasa, Pedawa, dan Banyuseri) tend to emphasize their own identities, resulting in weak synergy and the absence of a collective brand as a harmonious cultural tourism destination. This study aims to formulate a priority model of thematic educational tourism that integrates the cultural potential of the five villages through a participatory and value-based approach. The method employed is the Analytical Hierarchy Process, supported by the framework of integrated tourism planning and the concept of attraction, accessibility, amenities, ancillary services, and image. Data were collected through interviews and questionnaires with eleven expert informants representing the pentahelix elements of academia, government, community, business actors, and media. The analysis shows that the Cultural Icon of Bali Aga Heritage model is the top priority with a consistency value below 0.1. This model is considered the most effective in unifying cultural icons such as traditional houses, weaving, bamboo crafts, rituals, and the communal system into an educational tourism narrative that promotes social harmony. Theoretically, the study demonstrates that fragmented tourism identity can be addressed through thematic educational tourism rooted in local values. Practically, the resulting model serves as a branding strategy and strengthens the tourism image of the Bali Aga rural region.]]>
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