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All Journal Jurnal Kajian Bali Journal of Business on Hospitality and Tourism
Miklos Banhidi
Szechenyi University Gyor, Hungary
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Gender-Inclusive Rural Tourism: Women’s Participation in the Panji Ecovillage Homestay, North Bali Nyoman Dini Andiani; Luh Putu Artini; Ni Made Mas Yogiswari; Andris Adhitra; Miklos Banhidi
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 3 (2025): Identity in Contemporary Bali
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i03.p13

Abstract

Women of the Farmers Group in Panji Village, North Bali, do not only support their families through agricultural work but also convert spare rooms in their homes into homestays, forming the Women Ecovillage Homestay Group. Through this community, they learn collectively to engage in and benefit from village tourism. This initiative illustrates how rural women contribute simultaneously to economic improvement and cultural preservation. This study examines their roles in community-based tourism (CBT) and their contribution to small-scale sustainable tourism, emphasizing gender-inclusive village development. Fieldwork was carried out intermittently from 2023 to 2025 as part of a community service program, enabling continuous observation of participation and empowerment processes. Using action research, the researcher applied and tested strategies developed through FGDs with key stakeholders. The findings show that women in Panji Village play a central role in sustaining tourism by managing homestays while safeguarding cultural identity, offering a model for inclusive and gender-responsive rural tourism development.
Thematic Educational Tourism As An Integrative Heritage Model For Socio-Cultural Unity In Bali Aga Villages Nyoman Dini Andiani; Arina Zaida Ilma; Kadek Gopala Sai Wiswadara Arista; Andris Adhitra; Miklos Banhidi
Journal of Business on Hospitality and Tourism Vol. 12 No. 1 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v12i1.552

Abstract

The Bali Aga rural region in Buleleng Regency possesses rich cultural heritage but faces challenges related to social fragmentation and an unintegrated tourism image among its villages. The five villages within the SCTPB cluster (Sidetapa, Cempaga, Tigawasa, Pedawa, dan Banyuseri) tend to emphasize their own identities, resulting in weak synergy and the absence of a collective brand as a harmonious cultural tourism destination. This study aims to formulate a priority model of thematic educational tourism that integrates the cultural potential of the five villages through a participatory and value-based approach. The method employed is the Analytical Hierarchy Process, supported by the framework of integrated tourism planning and the concept of attraction, accessibility, amenities, ancillary services, and image. Data were collected through interviews and questionnaires with eleven expert informants representing the pentahelix elements of academia, government, community, business actors, and media. The analysis shows that the Cultural Icon of Bali Aga Heritage model is the top priority with a consistency value below 0.1. This model is considered the most effective in unifying cultural icons such as traditional houses, weaving, bamboo crafts, rituals, and the communal system into an educational tourism narrative that promotes social harmony. Theoretically, the study demonstrates that fragmented tourism identity can be addressed through thematic educational tourism rooted in local values. Practically, the resulting model serves as a branding strategy and strengthens the tourism image of the Bali Aga rural region.
Co-Authors Andris Adhitra Andris Adhitra Arina Zaida Ilma Kadek Gopala Sai Wiswadara Arista Luh Putu Artini Ni Made Mas Yogiswari Nyoman Dini Andiani Nyoman Dini Andiani