International Journal of Economics, Business and Accounting Research (IJEBAR)
Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026

STRATEGIC PLANNING FOR THE DEVELOPMENT OF PREFABRICATED HOUSE CONSTRUCTION INDUSTRY IN INDONESIA

Muhammad Rizal (Universitas Ciputra)
Andi Sani Silwanah (Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar)
Aldo Valentino Benjamin Puturuhu (Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar)
Rafiandi Normansyah (Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar)
Cica Permatasari (Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar)



Article Info

Publish Date
24 Jun 2026

Abstract

The prefabricated house construction industry in Indonesia has enormous potential, driven by the high demand for housing, which reached 9.9 million, and supportive government policies, but it is still hit by multidimensional challenges that require comprehensive strategic planning. Thus, this study aims to map strategic planning to develop the prefabricated house construction industry in Indonesia. The research questions of this study are: (1) What are the factors that affect the development of the prefabricated house construction industry in Indonesia? (2) What strategic planning does Indonesia implement to develop this industry? This research was compiled by uncovering the growth of the prefabricated house construction industry and its situation in Indonesia, and adopting secondary data analysis to collect data. The results of the study by integrating the Diamond Porter Model and SWOT/TOWSanalysis revealed that the success of industrial development depends on a synergistic multi-stakeholder approach involving integrated policy support, technology adoption, supply chain consolidation, and comprehensive market education to transform Indonesia's housing sector towards greater efficiency, scalability, and sustainability.

Copyrights © 2026






Journal Info

Abbrev

IJEBAR

Publisher

Subject

Economics, Econometrics & Finance

Description

International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting. ...