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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Aldo Valentino Benjamin Puturuhu
Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
Economics, Econometrics & Finance

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STRATEGIC PLANNING FOR THE DEVELOPMENT OF PREFABRICATED HOUSE CONSTRUCTION INDUSTRY IN INDONESIA Muhammad Rizal; Andi Sani Silwanah; Aldo Valentino Benjamin Puturuhu; Rafiandi Normansyah; Cica Permatasari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.18955

Abstract

The prefabricated house construction industry in Indonesia has enormous potential, driven by the high demand for housing, which reached 9.9 million, and supportive government policies, but it is still hit by multidimensional challenges that require comprehensive strategic planning. Thus, this study aims to map strategic planning to develop the prefabricated house construction industry in Indonesia. The research questions of this study are: (1) What are the factors that affect the development of the prefabricated house construction industry in Indonesia? (2) What strategic planning does Indonesia implement to develop this industry? This research was compiled by uncovering the growth of the prefabricated house construction industry and its situation in Indonesia, and adopting secondary data analysis to collect data. The results of the study by integrating the Diamond Porter Model and SWOT/TOWSanalysis revealed that the success of industrial development depends on a synergistic multi-stakeholder approach involving integrated policy support, technology adoption, supply chain consolidation, and comprehensive market education to transform Indonesia's housing sector towards greater efficiency, scalability, and sustainability.
Co-Authors Andi Sani Silwanah Cica Permatasari Muhammad Rizal Rafiandi Normansyah