Jurnal PKM Manajemen Bisnis
Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis

Efektivitas Kegiatan Cultural Exchange antara Mahasiswa Unimus Indonesia dan Mahasiswa Rajamangala Thailand dalam Memahami Keberagaman Budaya

Paramitha Maylina Afifah (Universitas Muhammadiyah Semarang)
Nurhayati Nurhayati (Universitas Muhammadiyah Semarang)
Edy Purwanto (Universitas Muhammadiyah Semarang)
Firdaus Firdaus (Universitas Muhammadiyah Semarang)



Article Info

Publish Date
01 Jul 2026

Abstract

Cultural exchange activities serve as an important means of enhancing cross-cultural understanding in the era of globalization. The cultural exchange program between students from Universitas Muhammadiyah Semarang (UNIMUS) in Indonesia and students from Rajamangala University of Technology in Thailand aims to strengthen understanding of cultural diversity, promote tolerance, and foster international communication among students. The activities were conducted through cultural seminars, group discussions, traditional art performances, educational visits, and direct social interactions between participants from both countries. The program was evaluated using a qualitative descriptive approach through observation, interviews, and documentation of activities. The results indicate that cultural exchange effectively enhances participants’ understanding of cultural values, social customs, languages, and communication patterns in Indonesian and Thai societies. Furthermore, this activity also fostered attitudes of tolerance, cooperation, and mutual respect among participants. The cultural exchange program proved effective in broadening students’ international perspectives while strengthening academic ties between universities. It is hoped that this activity can be further developed as a means of strengthening multicultural education within the university environment.

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Journal Info

Abbrev

pkm

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Social Sciences

Description

Focus & Scope Jurnal PKM Manajemen Bisnis merupakan jurnal ilmiah yang dikelola dan diterbitkan oleh Perhimpunan Sarjana Ekonomi dan Bisnis. Secara berkala, jurnal ini terbit dua kali dalam satu tahun (enam bulanan). Secara prinsip, jurnal ini dimaksudkan menjadi pionir dalam pengelolaan jurnal ...