Journal of Social Research
Vol. 5 No. 7 (2026): Journal of Social Research

Advanced AI Models for UI Optimization to Improve Digital User Experience

Lukman Mardiyanto (Universitas Stekom)
Agus Wibowo (Universitas Stekom)
Budi Hartono (Universitas Stekom)



Article Info

Publish Date
17 Jun 2026

Abstract

The digital era demands user interfaces (UI) and user experiences (UX) that are adaptive, intuitive, and personalized. Traditional manual UI design approaches often fail to meet dynamic user expectations, resulting in rigid and inefficient interactions. This study aims to investigate the impact of advanced artificial intelligence (AI) models on optimizing digital user interfaces to enhance both usability and overall user experience. A mixed-methods explanatory sequential design was employed, combining quantitative evaluation of AI-driven UI performance with qualitative assessment of user perceptions. Deep neural networks, reinforcement learning, and natural language processing were implemented in experimental interface scenarios to measure task completion rates, error reduction, navigation efficiency, and user engagement. The results demonstrated significant improvements in performance metrics, including a 14% reduction in task completion time, a 35% increase in click efficiency, and a notable rise in user satisfaction and trust. Qualitative findings indicated enhanced emotional comfort, reduced cognitive load, and positive perceptions of adaptive personalization. The study concludes that integrating advanced AI in UI design substantially improves both functional and experiential outcomes. These findings provide theoretical contributions to human-centered AI frameworks and practical guidance for designing adaptive, transparent, and contextually intelligent digital interfaces.

Copyrights © 2026






Journal Info

Abbrev

ijsr

Publisher

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Description

The Journal of Social Research is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly by International Journal Labs. The Journal of Social Research provides a means for sustained discussion of relevant issues that fall ...