International Journal of Economic, Technology and Social Sciences (Injects)
Vol. 7 No. 1 (2026): May 2026

Family Communication Orientation In The Shift Of Urban Wedding Traditions: An Analysis Of Message Accommodation In Intimate Weddings In Medan City

Arif Hamdani Margolang (Universitas Muhammadiyah Sumatera Utara)
Suci Ledian Khairina (Universitas Muhammadiyah Sumatera Utara)
Al Wafi (Universitas Muhammadiyah Sumatera Utara)



Article Info

Publish Date
20 Jul 2026

Abstract

The shift in wedding concepts from large-scale communal parties to intimate weddings triggers distinct discourse dynamics within urban family communication. This study aims to dissect the intergenerational communication asymmetry between young couples (Millennials/Gen Z) and parents through the lenses of Family Communication Patterns Theory and Communication Accommodation Theory. Using a qualitative approach with a descriptive case study method, primary data were obtained through in-depth interviews with eight wedding organizer practitioners in Medan City during the 2012–2024 operational period. The results show that proposing the intimate wedding concept tests the relationship between conversation orientation and conformity orientation within the family. To bridge cultural tensions and parents' face management needs, young couples and wedding organizers implement message accommodation tactics through convergent linguistic reframing and spatial-temporal structural compromises in a hybrid model. This study formulates the concept of Negotiated Ritual Modernity, wherein modernity does not eliminate collective traditions but rather reconstructs them spatially and temporally through a professional communication mediation process.

Copyrights © 2026






Journal Info

Abbrev

injects

Publisher

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences

Description

International Journal of Economic, Technology and Social Sciences (Injects), published by the Centre for Research and Development Indonesia (CERED Indonesia), North Sumatra, Indonesia, which includes articles on the scientific research field of Economics, Technology and Social sciences, consists of ...