Jurnal Ilmiah Universitas Batanghari Jambi
Vol 26, No 2 (2026): Juli

Pengaruh Gaya Hidup Konsumen terhadap Keputusan Pembelian Produk pada Informa Jambi Town Square Kota Jambi

Ahmad Tarmizi (Fakultas Ekonomi, Universitas Batanghari Jambi)
Denny Asmas (Fakultas Ekonomi Universitas Batanghari Jambi)
Dimas Kurniawan (Fakultas Ekonomi, Universitas Batanghari Jambi)

Article Info

Publish Date
13 Jul 2026

Abstract

The purpose of this study is to analyze the influence of consumer lifestyle on purchasing decisions at Informa Jambi Town Square in Jambi City. The approach used was a quantitative method with a simple linear regression model. Questionnaires were distributed to a sample of 95 respondents. The results indicate that lifestyle variables have a positive and significant effect on purchasing decisions at Informa Jambi Town Square in Jambi City.

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...