This study aims to analyze the effect of Adversity Quotient (AQ) on mathematics learning motivation among Generation Z in the digital era. The background of this research is based on low student motivation influenced by technological distractions and lack of resilience in learning difficulties. This study used a quantitative approach with simple linear regression analysis. Data were collected through questionnaires distributed to students. The results show that AQ has a positive and significant effect on learning motivation, with a regression coefficient of 0.135 and significance value of 0.003 (<0.05). The R Square value of 0.138 indicates that AQ contributes 13.8% to learning motivation. Therefore, it can be concluded that higher AQ leads to higher mathematics learning motivation.
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