GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Vol. 7 No. 2 (2026): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat

Increasing Professionalism Through Effective Business Communication Training in the Digital Era at the Merah Putih Village Cooperative, STM Hulu District, Deli Serdang Regency

Elly Romy (Universitas Prima Indonesia)
Mei Lisa (Universitas Prima Indonesia)



Article Info

Publish Date
22 Jul 2026

Abstract

This training is expected to improve the knowledge and skills of cooperative administrators and members in implementing effective business communication, utilizing digital technology as a communication medium, as well as building a professional work culture, improving service quality, strengthening relationships with stakeholders, and supporting the realization of independent, modern, and competitive cooperatives in the digital era. The method used in this activity is a participatory training method that combines material delivery, discussion, practice, and evaluation. This service was carried out in the red and white village cooperative of STM Hulu Kecematan STM Deli Serdang Regency. This service will be held on May 9, 2026. The results of this activity show that effective business communication training can be one of the strategies for human resource development in the cooperative environment. Professionalism is not only determined by technical ability in managing a business, but also by the ability to communicate effectively with various parties. Therefore, improving communication competence needs to be carried out on an ongoing basis so that the Merah Putih Village Cooperative, STM Hulu District, Deli Serdang Regency is able to develop into a modern, professional, and competitive organization in the digital era

Copyrights © 2026






Journal Info

Abbrev

gandrung

Publisher

Subject

Physics Other

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of sport GANDRUNG (Jurnal Pengabdian Kepada Masyarakat) particularly focuses on the main problems in the development of the sciences of sport areas as ...