Jurnal Pengabdian Kepada Masyarakat Radisi
Vol 6 No 1 (2026)

Pelatihan Manajemen Produksi dan Pemasaran Digital bagi Peternak Ayam Petelur dan Kalkun di Dusun Karang, Desa Tuksono, Kecamatan Sentolo, Kabupaten Kulon Progo, Yogyakarta

Amir Hamzah (Universitas Akprind Indonesia)
Renna Yanwastika Ariyana (Universitas Akprind Indonesia)
Untung Joko Basuki (Universitas Akprind Indonesia)



Article Info

Publish Date
30 Apr 2026

Abstract

The development of digital technology and the internet requires businesses, including livestock businesses, to adapt to improve their performance and sustainability. Laying hen and turkey farmers in Karang Hamlet, Tuksongo Village, Sentolo District, as community service partners, face production management challenges such as feed control, livestock health, financial management, and traditional marketing management. One of these challenges stems from the low digital literacy of owners and employees. With 440 laying hens and 50 turkeys, all operational and marketing management has not yet utilised digital technology. This community service activity aims to improve the understanding and application of digital literacy in production and marketing management. The methods used include training in the application of digital applications in production management and marketing design using the internet and social media. The results of the activity indicate an increase in the understanding of farm owners and managers in production management (85%) and digital marketing management (90%). This increased understanding of digital literacy has proven to improve production aspects and better preparedness for development in marketing aspects.

Copyrights © 2026






Journal Info

Abbrev

PKMRADISI

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal Pengabdian kepada Masyarakat RADISI merupakan jurnal multidisiplin ilmiah yang dikelola oleh Yayasan Kajian Riset dan Pengembangan Radisi. Menerbitkan artikel ilmiah yang merupakan hasil dari kegiatan pengabdian pada masyarakat bidang pendidikan, seni, sosial budaya, ekonomi, hukum, ...