Al-Munawwarah: Journal of Islamic Education
Vol. 2 No. 1 (2026): May

Reconstruction of the Concept of Islamic Educational Public Relations in the Qur’an through Ibn ‘Araby’s Symbolic Metaphors

Bulqis Bulqis (Universitas Islam Negeri Maulana Malik Ibrahim, Malang)
Muhammad Fadhil Hadziq (Universitas Islam Negeri Maulana Malik Ibrahim, Malang)
Sri Jomila Oktari (Universitas Islam Negeri Maulana Malik Ibrahim, Malang)



Article Info

Publish Date
14 May 2026

Abstract

This study aims to examine the concept of public relations in Islamic education from a Qur’anic perspective by employing Ibn ‘Araby’s symbolic–metaphorical approach. The research is motivated by the tendency to understand public relations in Islamic educational institutions primarily as a technical–managerial function, which often overlooks its normative, ethical, and spiritual dimensions. This study adopts a qualitative library research method, utilizing primary sources such as the Qur’an, classical and contemporary tafsir works, and Ibn ‘Araby’s major writings, including Fuṣūṣ al-Ḥikam and al-Futūḥāt al-Makkiyyah. Data analysis is conducted through thematic analysis and a hermeneutic–philosophical approach to reconstruct a Qur’an-based model of public relations in Islamic education. The findings indicate that public relations in Islamic education constitutes an integral part of the Islamic value system, functioning to build social, moral, and spiritual relationships between educational institutions and society. Qur’anic communication principles—such as qaulan sadīdan, qaulan balīghan, qaulan ma‘rūfa, qaulan karīma, qaulan layyina, and qaulan maysūra—serve as normative foundations for ethical and effective communication. The integration of Ibn ‘Araby’s symbolic metaphor approach enriches Islamic educational public relations with a transformative dimension, positioning communication as a meaningful, ethical, and spiritually grounded process that fosters public trust and social harmony.

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Journal Info

Abbrev

almunawwarah

Publisher

Subject

Religion Humanities Education Other

Description

Al-Munawwarah: Journal of Islamic Education is the leading journal in Islamic educational institutions concerning Islamic education. The journal promotes research and scholarly discussion concerning Islamic Education in Academic disciplines and Institutions, focusing on the advancement of ...