Jurnal Surya Masyarakat
Vol 5, No 2 (2023): Mei 2023

Peningkatan Sistem Penggalangan Dana SLB Muhammadiyah Surya Gemilang melalui Digital Storytelling dan Digital Marketing

Yesika Maya Ocktarani (Universitas Muhammadiyah Semarang)
Muhammad Munsarif (Universitas Muhammadiyah Semarang)
Devy Maharja Pristya (Universitas Muhammadiyah Semarang)
Nurul Farah Izzatuna (Universitas Muhammadiyah Semarang)
Andrian Fahrezi (Universitas Muhammadiyah Semarang)
Irvan Nurmantoro (Universitas Muhammadiyah Semarang)



Article Info

Publish Date
31 May 2023

Abstract

Surya Gemilang Muhammadiyah Special School is one of the charitable businesses that needs special attention for the community. Currently the school, which is located in Margosari Village, Limbangan sub-district, Kendal Regency, has 147 students with various disabilities. With the vision of providing skills and education for children with disabilities, this school does not charge tuition fees. Even schools equipped with dormitories also provide shuttle facilities for students who have limited access. As a school that does not charge fees, this school relies on the assistance of individuals and private institutions/state-owned enterprises. Since the school started operating in 2013, educators voluntarily accept wages below the regional minimum wage because they see the condition of students who need their services. However, this condition gradually becomes a burden on school operations. Often the assistance is in the form of physical or raw materials such as groceries, which are then donated back to underprivileged students. Departing from this condition, we partnered with schools to solve school management problems through workshops themed Fundraising through Digital Storytelling and Digital Marketing, which were held twice, plus a one-month mentoring period. This activity was originally intended for school members, especially teachers and the IT team, but in reality, all teachers and staff participated. The result is a video uploaded through social media platforms and the school's website. What's more important is that the fundraising system is integrated with school promotion so that activities at school can be well documented as well as material for virtual promotion and publication.

Copyrights © 2023






Journal Info

Abbrev

JSM

Publisher

Subject

Religion Humanities Engineering Environmental Science Public Health

Description

Publikasi Jurnal Surya Masyarat ini bertujuan untuk mendiseminasikan pemikiran-pemikiran konseptual ataupun gagasan-gagasan dan hasil-hasil penelitian yang telah didapat di bidang pengabdian kepada masyarakat. Fokus jurnal ini adalah pada permasalahan-permasalahan utama dalam pengembangan ilmu dalam ...