Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Vol 4 No 1 (2026): Juli - September

Perancangan Website Menggunakan Platform SITE123 Sebagai Media Promosi Digital Bagi Umkm Munchies Bread Di Kota Bukittinggi

Leni Afriliani (Politeknik Negeri Padang)
Monica Sari (Politeknik Negeri Padang)
Zulfitri Yani (Politeknik Negeri Padang)
Sularno Sularno (Universitas Dharma Andalas)



Article Info

Publish Date
08 Jul 2026

Abstract

The development of information technology requires Micro, Small, and Medium Enterprises (MSMEs) to transform conventional marketing into digital strategies. Munchies Bread is an MSME in Bukittinggi specializing in bakery and hampers that previously relied solely on social media marketing, resulting in unintegrated and scattered information. This Project-Based Learning (PBL) activity aims to design and implement an informative and professional website for Munchies Bread using the SITE123 platform. The method encompasses multi-stage approaches, including MSME initial assessment, structured interviews, information architecture mapping, digital content design, deployment, and testing. The resulting website integrates primary menus: Home, About, Our Menu, Services, Testimonials, and Contact. The implementation shows that the web design successfully optimizes digital information management, strengthens professional brand credibility, and enhances accessibility for wider target markets. Future developments include integrating direct transactional e-commerce features and automated messaging services.

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Journal Info

Abbrev

jipm

Publisher

Subject

Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) merupakan jurnal pengabdian kepada masyarkat yang diterbitkan oleh CV.INDONESIA dengan Nomor Registrasi ISSN : 3026-1163 (Online). Terbit pertama kali bulan Juni 2023, dan diterbitkan 2 kali dalam setahun yaitu pada bulan (Juni dan Desember). Setiap ...