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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat AMMA : Jurnal Pengabdian Masyarakat Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Cermat : Jurnal Cendekiawan dan Riset Multidisiplin Akademik Terintegrasi
Zulfitri Yani
Politeknik Negeri Padang
Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Nursing Public Health Social Sciences

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Optimalisasi Kompetensi Mahasiswa Bisnis Digital Melalui Kunjungan Dan Kolaborasi Dengan RLA Creative & Digital Marketing Agency Nur Azizah; Zulfitri Yani; Siti Azzahra
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 : Juli (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

This community service activity aims to enhance the practical competencies of students in the D4 Digital Business Study Program through a field visit to RLA Creative & Digital Marketing Agency. Designed to bridge classroom learning with the real-world demands of the digital industry particularly in digital marketing this initiative provides students with hands-on experiences through direct observation, interactive discussions, and presentations by industry professionals. The activity offers contextual and practical insights into digital marketing strategies, content management, and brand development. The outcomes indicate an improved understanding among students of the dynamics within the creative digital industry, while also paving the way for sustainable collaborations, such as internship programs, industry-based projects, and curriculum development aligned with market needs. This initiative serves as a strategic effort to foster synergy between higher education institutions and the industry in producing competent graduates who are well-prepared to meet the challenges of the digital era.
PELATIHAN PEMANFAATAN TEKNOLOGI DIGITAL UNTUK MENINGKATKAN KEAMANAN DAN PERTUMBUHAN UMKM DI ERA TRANSFORMASI DIGITAL Ruri Hartika Zain; Riandana Afira; Hasri Awal; Zulfitri Yani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.41392

Abstract

UMKM memegang peranan penting dalam perekonomian Indonesia, namun banyak pelaku usaha menghadapi kesulitan dalam beradaptasi dengan kemajuan teknologi digital. Di era transformasi digital, pemanfaatan teknologi dapat meningkatkan efisiensi operasional, memperluas pasar, dan memperkuat keamanan data serta transaksi bisnis. Oleh karena itu, pelatihan tentang pemanfaatan teknologi digital sangat dibutuhkan untuk mendukung pertumbuhan dan keberlanjutan UMKM. Pengabdian masyarakat ini bertujuan untuk memberikan pelatihan kepada pelaku UMKM mengenai penggunaan teknologi digital yang tepat, khususnya dalam aspek keamanan digital dan pemasaran online. Metode yang digunakan dalam pengabdian ini adalah pelatihan langsung yang mencakup topik penggunaan aplikasi keamanan, platform e-commerce, serta teknik pemasaran digital. Hasil dari pelatihan menunjukkan adanya peningkatan pemahaman peserta dalam menggunakan teknologi digital secara aman dan efektif, yang berpengaruh positif terhadap pertumbuhan usaha dan pengelolaan data. Pelatihan ini terbukti penting untuk membantu UMKM agar dapat bersaing di pasar digital secara lebih aman dan berkembang.
PELATIHAN SADAR WISATA BAGI ANGGOTA POKDARWIS DESA WISATA CAGAR BUDAYA KOTA TUA BATANG ARAU Zengga Zengga; Rifdatul Husna; Zulfitri Yani; Novadilastri Novadilastri; Haris Haris
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.50575

Abstract

Kawasan Kota Tua merupakan salah satu nagari yang berada di kecamatan Padang Selatan. Daerah ini memiliki beberapa potensi yang bisa dikembangkan menjadi kegiatan pariwisata,. Masyarakat di daerah ini berinisiatif membentuk Kelompok Sadar Wisata (Pokdarwis) agar melalui Pordarwis tersebut bisa berkembang kegiatan pariwisata di Kawasan Kota Tua ini. Saat ini sudah banyak pengunjung yang datang untuk berekreasi ke daerah tersebut, namun kawasan Kota Tua tersebut belum dikelola dengan baik oleh masyarakat. Pokdarwis yang sudah terbentuk diharapkan bisa mengelola potensi dan sumber daya yang ada. Akan tetapi saat ini sumber daya manusia yang bergabung di Desa Wisata Cagar Budaya Batang Arau ini masih memiliki keterbatasan dalam pengembangan kegiatan pariwisata di daerah ini.masih minimnya pengetahuan mitra terhadap pariwisata yang berakibat wisatawan tidak senang terhadap pelayanan dari Desa Wisata Cagar Budaya Kota Tua Batang Arau Batang Arau ini . Oleh sebab itu kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan dan pendampingan kepada anggota Desa Wisata Cagar Budaya Kota Tua Batang Arau Batang Arau ini, dalam memberikan pengetahuan tentang pelatihan Sadar Wisata di objek wisata kawasan kota tua ini
Platform Edukasi Programming Interaktif Berbasis Game untuk Anak Sekolah Dasar (Studi kasus SDN 03 Lubuk Begalung Padang) Zulfitri Yani; Cendra Wadisma; Sintia Sintia; Efni Yusnita
Cermat : Jurnal Cendekiawan dan Riset Multidisiplin Akademik Terintegrasi Vol. 1 No. 2 (2025): Mei-Agustus ("Spesial Issue")
Publisher : SMA Negeri 1 Bangkinang Kota

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cermat.v1i2.12

Abstract

Perkembangan teknologi digital telah membawa dampak signifikan dalam dunia pendidikan, termasuk pada pembelajaran ilmu komputer di tingkat dasar. Kemampuan berpikir logis dan pemahaman dasar pemrograman sangat penting untuk ditanamkan sejak usia dini guna membentuk generasi yang siap menghadapi era digital. Namun, metode pembelajaran pemrograman yang ada saat ini umumnya masih bersifat abstrak dan kurang menarik bagi anak-anak usia Sekolah Dasar (SD). Penelitian ini bertujuan untuk merancang dan mengembangkan sebuah platform edukasi pemrograman interaktif berbasis game yang disesuaikan dengan karakteristik anak-anak, khususnya siswa kelas 4–6 di SDN 03 Lubuk Begalung Padang. Metode penelitian yang digunakan adalah Research and Development (R&D) dengan pendekatan model ADDIE (Analysis, Design, Development, Implementation, Evaluation). Hasil analisis kebutuhan menunjukkan bahwa siswa lebih tertarik dan termotivasi belajar melalui pendekatan visual dan permainan. Berdasarkan temuan ini, dikembangkanlah aplikasi “CodeLand”, sebuah platform berbasis web yang menggabungkan elemen-elemen game edukatif seperti level, karakter animasi, dan reward system untuk mengajarkan konsep dasar pemrograman seperti algoritma, logika, perulangan, dan kondisi. Platform ini menggunakan antarmuka grafis berbasis blok (block-based coding) agar lebih mudah dipahami oleh anak-anak. Pengujian awal dilakukan terhadap 30 siswa menggunakan metode pre-test dan post-test untuk mengukur peningkatan pemahaman siswa sebelum dan sesudah menggunakan platform. Hasil evaluasi menunjukkan adanya peningkatan rata-rata nilai sebesar 35% setelah penggunaan aplikasi. Selain itu, hasil kuesioner menunjukkan bahwa 90% siswa merasa senang dan lebih mudah memahami materi pemrograman melalui platform ini. Guru juga memberikan respons positif terhadap potensi aplikasi ini sebagai media bantu pembelajaran yang inovatif. Penelitian ini menyimpulkan bahwa integrasi elemen permainan ke dalam pembelajaran pemrograman mampu meningkatkan minat, motivasi, dan pemahaman siswa SD terhadap konsep dasar pemrograman. Aplikasi “CodeLand” memiliki potensi untuk dikembangkan lebih lanjut dengan integrasi kurikulum dan fitur monitoring bagi guru. Rekomendasi untuk penelitian lanjutan adalah pengujian pada skala yang lebih luas serta penambahan modul pembelajaran lanjutan berbasis proyek.
Pengembangan Media Promosi Digital Umkm Gaya Ampera Melalui Perancangan Website Berbasis Site 123 Enzialita Adrin Faiqah; Nafizhsa Aqshonia Anelka; Aisyah Putri; Zulfitri Yani; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Small and medium enterprises (SMEs) in the culinary sector commonly face limitations in promotional reach due to reliance on conventional word-of-mouth marketing. Gaya Ampera, a traditional Minangkabau culinary SME established in Padang in 2021, had not previously utilized any digital promotional medium. This community service activity aimed to develop a promotional website using the SITE123 platform to strengthen Gaya Ampera's digital branding and market accessibility. The method comprised field observation, a structured interview with the business owner, needs analysis, website design and development, and implementation evaluation. The resulting website features pages for Home, About, Favorite Menu, reasons to choose Gaya Ampera, a complete menu catalogue, catering services, call to action, contact information, location map, and a contact form. The website contributes to a more professional business image, broader promotional reach beyond the physical location, and easier customer access to product and service information. This confirms that website-based digital media represents an effective and accessible promotional solution for culinary SMEs.
Profil Dan Analisis Usaha Penggilingan Padi Heler Dapan Di Desa Balingka, Kecamatan IV Koto, Kabupaten Agam, Sumatera Barat Iqbal kurniawan; Harun Arrahman; Nabila Anisafira; Zulfitri Yani; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Rice milling (heler) is an essential component of the rural food supply chain in Indonesia. This descriptive study presents the profile, operations, and development potential of Heler Dapan, a micro-scale rice milling enterprise independently managed by Hadi Rahmanda in Balingka Village, IV Koto District, Agam Regency, West Sumatra. Data were collected through direct observation, business website documentation, and informal interviews with the owner. The findings indicate that Heler Dapan provides rice milling services, grain cleaning and sorting, as well as weighing and loading services, with main products including Kuriak Kusuik Rice (IDR 180,000/unit), Lawang Rice (IDR 170,000/unit), and livestock bran (IDR 2,000/kg). The business operates without permanent employees, running daily from 08:00 to 17:00 local time, serving farmers and collectors in Balingka Village and surrounding areas. Although classified as a micro-enterprise, Heler Dapan holds strategic value in ensuring the availability of quality local rice and the utilization of agro-industrial by-products. Capacity development through marketing digitalization, financial recordkeeping, and product diversification has significant potential to improve the business's competitiveness.
Perancangan Website sebagai Media Pemasaran Digital UMKM Tuku Jajanan Padang Tari Nurlaini; Chelsi Aprilia Hidayat; Gita Aulia Rahman; Zulfitri Yani; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Limited market reach remains a structural obstacle that frequently constrains the competitiveness of micro, small, and medium enterprises (MSMEs) in the digital era. This Project Based Learning (PBL) activity aims to examine the digital marketing needs of the culinary MSME Tuku Jajanan Padang and to design a website that serves as a representative digital marketing medium. The methods applied include field observation, an in-depth interview with the business owner, identification of system requirements, interface design on the SITE123 platform, and evaluation of the design outcomes. The findings show that this MSME possesses strong product potential but has so far depended entirely on a single Instagram account, without a more structured digital channel. The resulting website integrates eight main components-a homepage, brand narrative, profile video, beverage and food catalogs, service standards, and an integrated location map-and is accessible at http://6a2bf9ed7b5ed.site123.me. This website is expected to broaden market reach, strengthen business credibility, and support the sustainable growth of the MSME's revenue.
Digitalisasi Media Promosi UMKM melalui Perancangan Website Company Profile Kopi Azol Endah Rahayu; Gina Nofa Lisa; Ressi Illahi; Zulfitri Yani; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid advancement of digital technology has fundamentally transformed business practices, creating both opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs). Kopi Azol, a local coffee shop MSME in Padang City, West Sumatra, demonstrated extraordinary resilience after surviving fire and flood disasters, yet lacked a formal digital presence in the form of an official website. This community service activity, conducted through the Project-Based Learning (PBL) framework of the Web Design course at Politeknik Negeri Padang, aimed to design and develop a professional company profile website for Kopi Azol. The method encompassed field observation, structured interviews, needs analysis, UI/UX-based website design using the SITE123 platform, implementation, and evaluation. The resulting website, accessible at http://6a1eb0ebb24f0.site123.me/, features seven key sections: Home, Video Profile, About, Menu, Services, Testimonials, and Contact, integrated with WhatsApp, Instagram, and Google Maps. The website strengthens Kopi Azol's digital branding, broadens its market reach, and enhances consumer trust. This initiative demonstrates that academic-community collaboration through PBL can produce measurable digital solutions for local MSMEs.
Pemanfaatan Website Sebagai Media Promosi Dalam Pengembangan UMKM Rumah Jahit Novi&Co.id Novi Kristina Zalukhu; Olifia Syafriani; Suci Aprima Dani; Zulfitri Yani; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The development of information technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to utilize digital media to support business activities. However, many MSMEs have not yet optimally utilized digital technology, particularly in promotion and information dissemination. One of the digital media that can be used is a website, which provides broad and easy access to information for the public. Rumah Jahit Novi&Co.id is a tailoring service MSME that has utilized a website as a promotional medium. This study aims to analyze the utilization of websites as a promotional tool in supporting the development of Rumah Jahit Novi&Co.id. The research employed a descriptive qualitative method with data collected through observation, interviews, and documentation. The results indicate that website utilization helps introduce available services, display tailoring portfolios, improve business credibility, and expand promotional reach to potential customers. In addition, the website facilitates customers in obtaining information regarding the services offered. Therefore, website utilization can be an effective strategy in supporting MSME development and enhancing the competitiveness of tailoring service businesses in the digital era.
Membangun Identitas Digital UMKM Kecantikan: Studi Perancangan Website The Ed Salon Padang Vania Azzahra; Irhan Fernando; Azzahra Triana Putri; Zulfitri Yani; Sularno Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The beauty and hair care industry in Indonesia is growing rapidly, especially small and medium enterprises (SMEs) in the salon sector. However, many SMEs still lack a digital identity and rely on conventional marketing methods without utilizing digital platforms. This study aimed to build a digital identity for The Ed Salon Padang, a beauty salon established in 1993 and operating in Padang, Bukittinggi, and Payakumbuh, through the design of a professional website profile. The method applied included three phases: wireframe design, website development using the SITE123 platform, and usability testing on multiple devices. The resulting website features the salon's profile, service list, photo gallery, and a WhatsApp reservation link, forming a coherent digital identity that represents the salon's brand. The outcome shows that building a digital identity through a website can expand customer reach, strengthen brand recognition, and support sustainable business promotion for SMEs.
Co-Authors Agsel Anugrah Budiman Aisyah Putri Aisyah Rendini Annisa Rahayu Irfany Azzahra Triana Putri Cendra Wadisma Chelsi Aprilia Hidayat Dea Stevy Husna Desi Fauziah Bahri Diva Ramadhan Fianda Dwivira Alviani Prista Efni Yusnita Endah Rahayu Enzialita Adrin Faiqah Fauziah Zulvios Gina Nofa Lisa Gita Aulia Rahman Haris Haris Harun Arrahman Hasri Awal Husna, Rifdatul Ilham Azhar Fikri Iqbal kurniawan Irhan Fernando Leni Afriliani M Fatur Rahman Maha Rani Marcella Deani Putri Monica Sari Nabila Anisafira Nafizhsa Aqshonia Anelka Nasywa Adillah Novadilastri Novi Kristina Zalukhu Nur Azizah Nurul Hikmah Farisy Olifia Syafriani Rafi Ramadino Rasyadah Fadhillah Ressi Illahi Riandana Afira Risma Risma Riva Nurul Hasanah Romi Romi Ruri Hartika Zain Sintia Sintia Suci Aprima Dani Sularno Sularno Sularno Sularno Sularno Tari Nurlaini Tiara Dwi Andriansyah Vania Azzahra Zengga Zengga