STRATEGI RUMAH MAKAN NASI PADANG SALERO BUNDO DALAM MENJAGA KETAHANAN EKONOMI DI ERA DIGITAL

Ferza Rif’at Elfran Diaryo (Universitas Nusantara PGRI Kediri)
Elsya Aulia Putri (Universitas Nusantara PGRI Kediri)
Elviana Kholisatun Nisa (Universitas Nusantara PGRI Kediri)
Khurotul Aini (Universitas Nusantara PGRI Kediri)
Safina Resty Ariyani (Universitas Nusantara PGRI Kediri)

JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Vol. 3 No. 4 (2026): Juli

The rapid growth of digital technology and economic uncertainty create challenges for Micro, Small, and Medium Enterprises (MSMEs), especially in the culinary sector. Rising food prices, stronger competition, and changing consumer behavior require businesses to adapt. This study examines the strategies used by Salero Bundo Padang Rice Restaurant to maintain economic resilience in the digital era. A qualitative method was applied through observation, interviews, and documentation. The findings show that the restaurant maintains food quality, provides good service, keeps the premises clean, uses digital platforms such as GoFood and ShopeeFood, and adjusts prices when raw material costs increase. The business also creates local jobs and supports the local economy. These strategies strengthen the restaurant's economic resilience.