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All Journal JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Elsya Aulia Putri
Universitas Nusantara PGRI Kediri
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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STRATEGI RUMAH MAKAN NASI PADANG SALERO BUNDO DALAM MENJAGA KETAHANAN EKONOMI DI ERA DIGITAL Ferza Rif’at Elfran Diaryo; Elsya Aulia Putri; Elviana Kholisatun Nisa; Khurotul Aini; Safina Resty Ariyani
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.12054

Abstract

The rapid growth of digital technology and economic uncertainty create challenges for Micro, Small, and Medium Enterprises (MSMEs), especially in the culinary sector. Rising food prices, stronger competition, and changing consumer behavior require businesses to adapt. This study examines the strategies used by Salero Bundo Padang Rice Restaurant to maintain economic resilience in the digital era. A qualitative method was applied through observation, interviews, and documentation. The findings show that the restaurant maintains food quality, provides good service, keeps the premises clean, uses digital platforms such as GoFood and ShopeeFood, and adjusts prices when raw material costs increase. The business also creates local jobs and supports the local economy. These strategies strengthen the restaurant's economic resilience.
Co-Authors Elviana Kholisatun Nisa Ferza Rif’at Elfran Diaryo Khurotul Aini Safina Resty Ariyani