This study aims to determine promotion, price perception, and product diversity, to partial, simultaneous, and most dominant purchase decisions. The research method used is causal associative with a quantitative approach. The results of the study showed that promotion did not have a significant effect. Meanwhile, price perception, and product diversity have a positive and significant effect on purchasing decisions. Promotions, price perceptions, and product diversity simultaneously have a positive and significant effect on purchasing decisions. The price perception variable has the most dominant influence.
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