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All Journal Jurnal Multidisiplin Sahombu Jurnal Price : Ekonomi dan Akuntasi
Titin Titin
Master of Management Study Program, Postgraduate, Lamongan Islamic University
Arts Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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The Influence of Content Marketing, Live Streaming And Free Shipping Programs on Customer Buying Interest in Shopee E-Commerce Ali Makhmud; Nurul Badriyah; Titin Titin
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

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The purpose of the research is to find out the impact of content marketing, live streaming and free shipping programs on customers' buying interest in shopee e-commerce. The research is quantitative. The data collection method is in the form of interviews, questionnaires and observations. The population of this research forgets the students of the Islamic University of Lamongan in 2023. In this study, the sample used was 98 respondents. The results of the study showed that the variables of content marketing, live streaming and free shipping programs had a positive and significant effect partially on the clone milnat belli. The variables of content marketing, live streaming and free shipping programs have a positive impact on the success of the Simlultan Slecara Slable Facing Milnat Belli Klonsumen.
The Influence of Digital Marketing, Pricing Strategies, and Product Diversity on Purchase Decisions in Msmes Dins Snack Lamongan Bella Fernanda; Nurul Badriynah; Titin Titin
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

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This study aims to analyze the influence of digital marketing, pricing strategies, and product diversity on purchase decisions in MSMEs at Dins Snack Lamongan. The research method used was quantitative with 100 respondents. The results of the study showed a partial and simultaneous positive and significant influence between the three independent variables on purchasing decisions. Among the three variables, digital marketing has the most dominant influence on purchasing decisions. These findings show the importance of implementing an effective digital marketing strategy, setting the right pricing strategy, and providing an attractive variety of products for Dins Snack Lamongan MSMEs to improve consumer purchase decisions.
The Effect of Workload and Training on Employee Performance (Case Study at Tikung Lamongan Islamic Junior High School)This research was motivated by the decline in employee performance at Tikung Lamongan Islamic Junior High School which was caused by the Cindy Permatasari; Nurul Badriyah; Titin Titin
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

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This research was motivated by the decline in employee performance at Tikung Lamongan Islamic Junior High School which was caused by the large workload and lack of training for employees, so that the task work became less than optimal. This study aims to find out how much Workload and Training affect Employee Performance at Tikung Lamongan Islamic Junior High School. The research method uses a quantitative approach. The population in this study is all employees at Tikung Lamongan Islamic Junior High School. The sample used was 50 respondents. The data analysis technique uses multiple linear regression analysis, classical assumption test, t-test, f-test and realism. Based on the results of the analysis and discussion, it was obtained that Workload and Training have a significant influence on Employee Performance partially. From the calculation using Multiple Liniear Regression and Significance level of 5% or 0.05, the calculated F value is 38.763 > from the F table of 3.18 and significant 0.000 < 0.05. This means that in this study, the variables Workload (X₁) and Training (X₂) simultaneously and significantly affect Employee Performance (Y).
The Effect of Workload and Training on Employee Performance (Case Study at Tikung Lamongan Islamic Junior High School) Faris Dwi; Nurul Badriyah; Titin Titin
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

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This study aims to determine promotion, price perception, and product diversity, to partial, simultaneous, and most dominant purchase decisions. The research method used is causal associative with a quantitative approach. The results of the study showed that promotion did not have a significant effect. Meanwhile, price perception, and product diversity have a positive and significant effect on purchasing decisions. Promotions, price perceptions, and product diversity simultaneously have a positive and significant effect on purchasing decisions. The price perception variable has the most dominant influence.
The Effect of E-Recruitment And E-Selection on Interest in Applying For Jobs at the Central Statistics Agency of Lamongan Regency in the 2024 Statistics Partner Program (Case study of generation Z of Lamongan regency) Iffah Robiatul Muflika; Nurul Badriyah; Titin Titin
Jurnal Multidisiplin Sahombu Vol. 5 No. 07 (2025): Jurnal Multidisiplin Sahombu, November (2025)
Publisher : Sean Institute

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Abstract

This study aims to determine promotion, price perception, and product diversity, to partial, simultaneous, and most dominant purchase decisions. The research method used is causal associative with a quantitative approach. The results of the study showed that promotion did not have a significant effect. Meanwhile, price perception, and product diversity have a positive and significant effect on purchasing decisions. Promotions, price perceptions, and product diversity simultaneously have a positive and significant effect on purchasing decisions. The price perception variable has the most dominant influence.
The Effect of Person-Environemnt Fit on Community Commitment, Social Presence, and Trust on Wilingness to Contribute to the Shoppe User Community Ahmad Syamsurizal Fikri; Nurul Badriyah; Titin Titin
Jurnal Price : Ekonomi dan Akuntasi Vol. 4 No. 1 (2025): Jurnal Price: Ekonomi dan Akuntansi, November Edition
Publisher : Sean Institute

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Online brand communities are often considered a platform for customers to contribute to the success of the community. This study examines the influence of person-environment fit, namely needs-supplies fit and demands-abilities fit, as well as social presence and trust on community commitment and willingness to contribute, and examines the nonlinear influence of person environment fit and community commitment using the Structural Equation Modeling (SEM) test based on Partial Least Square (PLS). From 98 respondents to the Shopee user community, it was found that person-environment fit and social presence can affect community commitment. In addition, it was also found that community commitment can affect willingness to contribute. Meanwhile, the influence of nonlinear person-environment fit and trust has no effect on community commitment. Likewise, no influence was found between nonlinear community commitment and willingness to contribute.
The Influence of Price Perception, Sales Promotion, and Brand Image on Customer Satisfaction at UD Rizky Jaya B Dwi Bagus Ramadhani; Nurul Badriyah; Titin Titin
Jurnal Price : Ekonomi dan Akuntasi Vol. 4 No. 1 (2025): Jurnal Price: Ekonomi dan Akuntansi, November Edition
Publisher : Sean Institute

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This study aims to determine the Influence of Price Perception, Sales Promotion, and Brand Image on Customer Satisfaction at UD Rizky Jaya B both partially and simultaneously. The data collection technique used in this study is the purposive sampling technique. A person's purchasing behavior can be said to be something unique, because everyone's preferences and attitudes towards objects are different. In addition, consumers come from several segments, so what is wanted and needed is also different. The research method used is a quantitative method with an analysis tool using SPSS 22. The results of this study show that Price Perception (XI), Sales Promotion (X2), and Brand Image (X3) have a significant effect partially on Customer Satisfaction (Y) at UD Rizky Jaya B.
Marketing Strategy of "Kopi Gunungan" (KUB) Putra Bumi Nusantara in Sawo Village, Dukun District, Gresik Regency Rif'al Ulum Zidn; Nurul Badriyah; Titin Titin
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 2 (2025): Jurnal Price: Ekonomi dan Akuntansi, May Edition
Publisher : Sean Institute

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This study aims to find out how the marketing strategy carried out by KUB Putra Bumi Nusantara in Increasing Gunungan Coffee Sales. This study uses a qualitative descriptive method with SWOT analysis to seize opportunities and maximize strengths, reduce weaknesses and avoid threats. From the results of this research SWOT analysis, it can be seen that KUB Putra Bumi Nusantara is running an SO (Strenght Opportunity) strategy, which is a strategy where the organization uses its strengths and opportunities to run its business.
The Effect of Discounts, Product Quality, and Display on Customer Buying Impluse (Case Study at Indomaret Store Sukodadi Branch) Yahya Yahya; Nurul Badriyah; Titin Titin
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 2 (2025): Jurnal Price: Ekonomi dan Akuntansi, May Edition
Publisher : Sean Institute

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This study aims to test the influence of partial, simultaneous and which variables are the most dominant influence between discounts ̧ product quality and display, on customer buying imoluse there is a significant relationship between the variables studied. The population in this study is customers of the Indomaret store Sukodadi branch with a simple random sampling technique. The sample in this study was 100 by distributing questionnaires. Then the data analysis method was taken using the Validity Test, Reliability Test, Multiple Linear Regression Analysis, Classical Assumption Test, Determination Coefficient, t-Test and F Test. The results of the study showed that from multiple linear regression analysis, the equation Y = 0.264 + 0.280 X1 + 0.268 X2 + 0.208 X3 was obtained. The results of the t-test (partial) were produced X1 = 4.574 > 1.984 and X2 = 4.135 > 1.984, X3 = 3.724 > 1.984 stated that the discount ̧ product quality and display both had a partial effect on impluse buying. Simultaneous tests were produced Fcal > Ftabel (51,600 > 2.70). It can be seen that the F test has a significant effect between discount (X1), product quality (X2), display (X3) simultaneously on the bound variable, namely impluse buying. From the results of this research, it can be concluded that the discount ̧ product quality and display can be seen from the calculation of the > t table. Meanwhile, discounts ̧ product quality and display simultaneously have a significant effect as seen from the results of F calculation > F table, and discounts have a more dominant influence on impluse buying.
Co-Authors Ahmad Syamsurizal Fikri Ali Makhmud Bella Fernanda Cindy Permatasari Dwi Bagus Ramadhani Faris Dwi Iffah Robiatul Muflika Nurul Badriyah Nurul Badriynah Rif'al Ulum Zidn Yahya Yahya