Jurnal Manajemen dan Pemasaran Jasa
Vol. 19 No. 1 (2026): Maret

Survival strategy in the disruption era: The mediation of knowledge sharing in the effect of digital leadership on service innovation in the Indonesian hotel industry

Dicky Hida Syahchari (Management Department, BINUS Business School, BINUS University, Jakarta, Indonesia)
Arif Zulkanain (Hotel Management Department, Faculty of Digital Communication, Hotel & Tourism, BINUS University, Jakarta, Indonesia)
Azizah Omar (Management Department, School of Management, Universiti Sains Malaysia, Penang, Malaysia.)



Article Info

Publish Date
24 Jun 2026

Abstract

The research aims to investigate whether digital leadership has a direct impact on service innovation in organisations, with knowledge sharing serving as an intervening mechanism to examine how this correspondence functions. A quantitative method and a cross-sectional design were used in the study, which collected data through questionnaires from 258 employees working in 3- and 4-star hotels in Jakarta, Indonesia. Partial Least Squares Structural Equation Modelling (PLS-SEM) was used to test the hypothesised relationships. The results demonstrate that digital leadership has a positive, significant effect on service innovation. In addition, the findings reveal that knowledge sharing acts as a strong mediating factor, indicating that one of the most essential ways digital leaders foster innovation is by promoting a knowledge-sharing process that encourages employees to share information and knowledge freely in a collaborative environment. It underscores that leadership Influence operates, in part, through the development of organisational members’ capacity to learn. The study finds that digital leadership drives competitive advantage in the service sector and that its power is contingent on knowledge sharing. It underscores the strategic challenge for hotel managers to cultivate digital leadership competencies and progressively engineer organisational norms and infrastructures that promote and enable knowledge-sharing behaviours among employees, thereby facilitating sustained service innovation.

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Journal Info

Abbrev

jasa

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and ...