<![CDATA[The development of the food and beverage industry in Indonesia has opened opportunities for culinary MSMEs such as Dimsum Mentai Desaji in Sidoarjo, which has experienced sales fluctuations despite continuous growth of competitors. This study examines the influence of brand image, brand trust, and product quality on consumer purchase intention for Dimsum Mentai Desaji products in Sidoarjo using a quantitative approach through purposive sampling of 100 respondents based on the Lemeshow formula. Primary data was collected through online questionnaires using a 5-point Likert scale, while secondary data was obtained from relevant literature, then analyzed using the PLS-SEM method with SmartPLS 3.0, which includes descriptive statistics, validity and reliability tests, as well as multiple linear regression. The research results prove that brand image, brand trust, and product quality have a positive and significant influence on consumer purchase intention with an R-Square value of 0.794, indicating a strong category, where product quality becomes the most dominant factor with the highest path coefficient value (0.460). This research aligns with SDG number 12 on sustainable consumption and production and is expected to serve as a reference for MSMEs in developing effective marketing strategies to enhance competitiveness in the competitive culinary market.]]>
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