Communica : Journal of Communication
Vol. 4 No. 3 (2026): July 2026

Video Content Editing as a Form of Institutional Communication Adaptation to Social Media: A Field Study of the Pusat Penerangan Mabes TNI Infonet Division

Aqsha Naurah Assifah (IPB University)
Abung Supama Wijaya (IPB University)



Article Info

Publish Date
14 Jul 2026

Abstract

This study examines the video editing process in the Infonet Division of the Indonesian Armed Forces Headquarters (Puspen TNI) as a form of institutional communication adaptation to social media. Using a qualitative case study approach through observation, interviews, and literature review, this research finds that video editing is not merely a technical activity, but a strategic communication process shaped by institutional regulations, professional norms, and shared military culture. Editors act as mediators who adapt official messages into short, vertical, and visually engaging content suitable for platforms such as Instagram Reels and TikTok, while maintaining information security and institutional professionalism. The findings reveal an ongoing tension between the cautious nature of military institutions and the dynamic character of social media, resulting in adaptive editing strategies that balance credibility and digital relevance. This study contributes to discussions on institutional adaptation in digital communication practices within public sector organizations.

Copyrights © 2026






Journal Info

Abbrev

communica

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Communica : Journal of Communication with ISSN Number 3046-4765 (Online) published by Indonesian Scientific Publication, is a leading open-access and peer-reviewed scientific journal dedicated to the dissemination of high-quality research in the field of communication. Since its establishment, ...