Optimizing Marketplace Platforms as Promotional and Sales Channels for Creative MSME Products in Bancak District, Semarang Regency

Tulus Widjajanto (a:1:{s:5:"en_US"s:28:"Universitas Indraprasta PGRI"})

Edusight Jurnal Pengabdian Masyarakat (EduJPM)
Vol. 3 No. 2 (2026): Edusight Jurnal Pengabdian Masyarakat

Creative Micro, Small, and Medium Enterprises (MSMEs) in Bancak District, Semarang Regency, face various challenges in the product marketing process, particularly in terms of limited market access and dependence on conventional sales methods. This community service program aims to optimize the utilization of digital marketplace platforms as a medium for promoting and selling creative MSME products. The methods employed include socialization, training, and direct mentoring for 30 creative MSME entrepreneurs over a period of six months. The results indicate an 85% improvement in digital marketing capabilities, a 65% increase in average sales turnover, and an expansion of market reach to consumers outside the local area. This program provides significant benefits in enhancing the competitiveness of creative MSMEs through the adoption of digital technology and effective online marketing strategies.