Al-Amru: Jurnal Komunikasi dan Dakwah Islam
Vol. 2 No. 1 (2026)

The Transformation of Religious Communication: An Analysis of Opportunities, Challenges, and Strategies for Maintaining the Credibility of Religious Leaders

Indah Rahmawati (Magister Studi Agama-agama, UIN Sunan Gunung Djati Bandung)
Ilyas Mulyana (Magister Studi Agama-agama, UIN Sunan Gunung Djati Bandung)
Dadang Kuswana (UIN Sunan Gunung Djati Bandung)



Article Info

Publish Date
16 Jul 2026

Abstract

The transformation of digital technology has brought significant changes in the way religious communication takes place in society. The development of social media, video platforms, and various communication apps has created new spaces for spreading religious messages while also changing the relationship between religious leaders and their audience. These changes present various opportunities to expand the reach of religious communication, but they also bring challenges related to the authority and credibility of religious leaders in the digital space. This study aims to analyze the opportunities arising from the transformation of religious communication in the digital era, identify the challenges faced by religious leaders in maintaining their credibility, and formulate strategies to strengthen that credibility. The research uses a descriptive qualitative approach with a literature study method. The research shows that the transformation of religious communication opens up opportunities, such as expanding the reach of preaching, forming virtual religious communities, and strengthening more participatory religious interactions. However, religious leaders face challenges like the democratization of religious authority, digital misinformation, and demands for public authenticity. Therefore, strengthening digital literacy, transparent communication, and cross-disciplinary collaboration are important strategies to maintain the credibility of religious leaders in the digital era.

Copyrights © 2026






Journal Info

Abbrev

i

Publisher

Subject

Religion Languange, Linguistic, Communication & Media Social Sciences

Description

Al Amru, Jurnal Komunikasi dan Dakwah Islam is a peer reviewed journal published by Penerbit Hellow Pustaka in Collaboration with Pascasarjana Institut Agama Islam Tasikmalaya. The journal is aimed at spreading the research results conducted by academicians, researchers, and practitioners in the ...