Bima Journal : Business, Management and Accounting Journal
Vol. 7 No. 1 (2026)

Role of Fintech Adoption In User Quality of Life: A UTAUT-Based Study In Surabaya, Indonesia

Adi Kurniawan Yusup (Universitas Ciputra Surabaya)
Deanna Rhea Chang (Universitas Ciputra Surabaya)



Article Info

Publish Date
30 Jun 2026

Abstract

Purpose: This study examines how UTAUT constructs influence FinTech adoption and how this adoption affects Quality of Life (QoL) in Surabaya, Indonesia. The research is driven by the rising use of digital financial services in Indonesia and the need to understand whether this behavior supports or reduces user well-being. Methodology: This research employs a quantitative approach using purposive sampling. Data were collected from 123 FinTech users and analyzed using PLS-SEM. Results: All UTAUT constructs positively influence FinTech adoption, except Effort Expectancy, which is insignificant (p = 0.301). FinTech adoption positively influence user’s QoL (p = 0.000) and mediates Performance Expectancy, Social Influence, and Facilitating Conditions on QoL, but not Effort Expectancy (p = 0.329). Findings: Facilitating Conditions are the strongest predictor of adoption. The weak role of Effort Expectancy presents a different pattern compared to some earlier studies. Novelty:  The study provides evidence on how adoption factors relate to well-being in an Indonesian metropolitan city. Originality: The research reveals a distinct empirical patterns, particularly the dominant role of Facilitating Conditions and the weak influence of Effort Expectancy. Conclusion: FinTech adoption supports better QoL in Surabaya, highlighting the importance of improved infrastructure and user support. Type of Paper: This paper is an empirical research paper.

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Journal Info

Abbrev

bima

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

BIMA Journal is a scientific communication media which is issued by PDM Bengkulu. It is the contribution to the development of social science, business, accounting, and economy which is divided into the English Language which contains research results, literature review, field cases, or concepts. ...