Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri
Vol. 11 No. 1 (2026): April 2026

Think Less, Invest More: The Emotional and Social Influences Behind Millennial Decisions

Rifqi Amrulloh (Sekolah Tinggi Ilmu Ekonomi Pancasetia)
Jakiroh (Sekolah Tinggi Ilmu Ekonomi Pancasetia)



Article Info

Publish Date
30 Apr 2026

Abstract

This study aims to analyze the influence of emotional intelligence and social influence on investment decisions in digital investment applications for millennials in South Kalimantan, mediated by risk perception. The study used a quantitative approach with explanatory research, collecting data through a survey with a Likert-scale questionnaire to 280 millennial investors in South Kalimantan. Data were analyzed using Structural Equation Modeling (SEM-PLS) 4 to test the relationship between variables.

Copyrights © 2026






Journal Info

Abbrev

ekonika

Publisher

Subject

Economics, Econometrics & Finance

Description

Ekonika : Jurnal Ekonomi Universitas Kadiri publish by Faculty of Economics, Universitas Kadiri. The Journal of Ekonika first appeared in March of 2016. The journal is published twice a year, in April and September. Ekonika is a national scientific journals are open to seeking innovation, creativity ...