TRANS-KATA: Journal of Language, Literature, Culture, and Education
Vol. 5 No. 2 (2025): TRANS-KATA: Journal of Language, Literature, Culture, and Education

From Loanwords to Lexical Innovation: COVID-19 Buzzwords in Japanese Discourse

Takako Kawabata (SOAS University of London)



Article Info

Publish Date
21 May 2025

Abstract

The COVID-19 pandemic has significantly influenced language, leading to the emergence of numerous neologisms worldwide to describe unprecedented changes in lifestyle. In Japan, English-based loanwords were frequently adopted alongside Japanese terms in pandemic discourse, despite the availability of Japanese equivalents. This study explores COVID-19-related buzzwords in Japan, focusing on their formation and usage. It addresses three key research questions: 1) What types of COVID-19-related neologisms emerged in Japanese? 2) What are the distinguishing features of these neologisms? and 3) What roles do English loanwords play? Using linguistic and sociolinguistic approaches, the study examines terms nominated for two prominent new word and buzzword awards in Japan. The findings reveal four categories of neologisms: Japanese words, English loanwords, concomitants of Japanese and English loanwords, and hybrids of Japanese and English words. Furthermore, the study identifies four primary processes: nominalisation, word formation, lexical deviation, and borrowing. The analysis highlights the sociolinguistic impact of these neologisms, demonstrating how they reflect Japan's cultural and generational dynamics, facilitate engagement with global public health discourse, and underscore tensions around accessibility for older demographics. This research contributes to understanding language evolution in response to international events and offers a novel perspective on the impact of the COVID-19 pandemic on the Japanese language.

Copyrights © 2025






Journal Info

Abbrev

jllce

Publisher

Subject

Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

Focus Trans-Kata: Journal of Language, Literature, Culture and Education is a peer-reviewed international journal published by Transbahasa. Trans-Kata aims to bring together research and academic works from the fields of arts and humanities especially in the areas of language, literature, culture ...