Jurnal Pengabdian Masyarakat Sultan Indonesia
Vol. 3 No. 1 (2026): Abdisultan

Digital Literacy and Online Marketing Empowerment for PKK Women in Teluk Kecapi

M Arief Rahman (Department of Informatics Management, Sriwijaya State Polytechnic, Palembang, Indonesia)
Marti Utari (Department of Informatics Management, Sriwijaya State Polytechnic, Palembang, Indonesia)
Fitrianto Puja Kesuma (Department of Informatics Management, Sriwijaya State Polytechnic, Palembang, Indonesia)
Nurul Ilma Hasana Kunio (Department of Informatics Management, Sriwijaya State Polytechnic, Palembang, Indonesia)
Ferizka Tiara Devani (Department of Informatics Management, Sriwijaya State Polytechnic, Palembang, Indonesia)
Lailatur Rahmi (Department of Informatics Management, Sriwijaya State Polytechnic, Palembang, Indonesia)
Ade Sukma Wati (Department of Informatics Management, Sriwijaya State Polytechnic, Palembang, Indonesia)



Article Info

Publish Date
25 Jul 2026

Abstract

This community service article presents the baseline mapping and evidence-informed implementation design of a six-month empowerment program for women members of the Family Welfare Empowerment organization (PKK) in Teluk Kecapi Village, Ogan Ilir, South Sumatra. The partner community manages local food and textile products but faces limited digital confidence, weak brand identity, informal social-media use, and minimal marketplace participation. A participatory approach was designed through needs assessment, socialization, hands-on digital-literacy training, online-marketing practice, branding and packaging improvement, responsible artificial-intelligence education, mentoring, and monitoring. The program uses performance demonstrations, participant portfolios, account-operation checklists, and pre/post instruments. Verified baseline information indicates approximately 60 active PKK members organized in six groups and a product portfolio including crackers, kemplang, banana chips, meatballs, woven fabrics, and jumputan textiles. Because a finalized post-intervention dataset was not available at manuscript preparation, target thresholds are reported transparently as program benchmarks rather than observed effects. The intervention is expected to produce business accounts, improved product identities, promotional content, and a PKK Digital Mobilizer Group. The model offers a practical, measurable pathway for integrating women-led microbusiness development into an inclusive Smart Village agenda.

Copyrights © 2026






Journal Info

Abbrev

abdisultan

Publisher

Subject

Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Pengabdian Masyarakat Sultan Indonesia is a journal managed by Sultan Publisher. This journal contains community service articles with the scope of: Designing and Reaching Appropriate Technology for the Community, Community Empowerment Programs, SMEs and Local Communities, Community ...