Jurnal Ekonomi, Manajemen, Akuntansi
Vol. 5 No. 5: Juli 2026

Comparing Tourism Economic Impact by Tourist Arrivals in Heritage Destination: Prambanan-Kalasan Area

Nining Yuniati (Sekolah Tinggi Pariwisata Ambarrukmo)



Article Info

Publish Date
02 Jul 2026

Abstract

This study examines the comparative economic impacts of heritage tourism in the Prambanan and Kalasan areas of Yogyakarta based on tourist arrivals and tourism multiplier effects. The research aims to analyze how differences in tourist expenditure influence direct, indirect, and induced economic impacts within local communities. A quantitative comparative approach was employed using the Keynesian tourism multiplier model. Primary data were collected through surveys and interviews involving tourists, tourism business operators, and tourism workers in both destinations. The analysis focused on tourist expenditure (E), direct income (D), indirect income (N), and induced income (U). The results show that the Keynesian multiplier value in Prambanan reached 6.75, while Kalasan recorded a higher multiplier value of 8.09. Income Multiplier Ratio Type I reached 3.45 in Prambanan and 1.91 in Kalasan, while Income Multiplier Ratio Type II reached 6.39 and 2.73 respectively. Average tourist expenditure per visit in Prambanan was IDR 965,630, significantly higher than Kalasan at IDR 178,370. The findings indicate that Prambanan generated larger aggregate economic impacts, whereas Kalasan demonstrated more efficient local economic circulation with lower leakage levels.

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Journal Info

Abbrev

EKOMA

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi merupakan jurnal yang diterbitkan oleh CV ULIL ALBAB CORP. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi menerbitkan artikel hasil penelitian dan kajian literatur dari bidang ekonomi, manajemen, akuntansi baik dari perspektif konvensional dan/atau Islam ...