Jurnal Penelitian
Vol. 23 No. 1 (2026): June 2026

Digital Literacy in the Development of Community-Based Tourism in Tamansari District, Bogor Regency

Gati Dwi Yuliana (Universitas Pancasila)
Retor A. W. Kaligis (Universitas Pancasila)
Benedictus Helpris Estaswara (Universitas Pancasila)
Sudarto (Universitas Pancasila)
Evana Widyasiwi (Universitas Pancasila)



Article Info

Publish Date
02 Aug 2026

Abstract

This study focuses on the digital literacy of Tamansari tourism village business actors in building and developing community-based tourism villages. This research was conducted qualitatively by conducting focus group discussions (FGD) with 14 people consisting of representatives of the sub-district/village government and tourism village actors in Tamansari, Pasir Eurih, and Sukajadi. The results of the study show that digital literacy and fluency in tourism village marketing communication practices are divided into four categories. The first category is filled by tourism village actors who have digital fluency at the level of being able to utilize social media, especially Facebook, to promote tourism villages simply because it is still done manually. The second category is filled by tourism village actors who have digital fluency at the level of learning content editing practices. The third category is filled by tourism village actors who have digital fluency at the level of being able to create photo uploads that have been equipped with information about price descriptions and business addresses of products and/or services related to tourism village. The fourth category is filled by village tourism actors who possess digital fluency, capable of using multiple social media platforms simultaneously, implementing strategies for managing upload times and coordinating online with other village tourism business actors.

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Journal Info

Abbrev

jp

Publisher

Subject

Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Penelitian: Published by the Institute for Research and Community Service (LPPM) the University of Merdeka Malang as a forum for research publications that support the development of science, technology, economy, environment, and society in empowering the community. The scope of the journal ...