JHSS (Journal of Humanities and Social Studies)
Vol. 10 No. 02. (2026): JHSS (Journal of Humanities and Social Studies)

Analysis Of Generation Z's Intercultural Communication Patterns Via Tiktok/Instagram: An Islamic Perspective

Rismayanti Rismayanti (Universitas Tjut Nyak Dhien., Medan, Indonesia)
Muhammad Irham (Universitas Islam Negeri Sumatera Utara, Medan, Indonesia)
Ahmad Tamrin Sikumbang (Universitas Islam Negeri Sumatera Utara, Medan, Indonesia)
Yushilda Usman (Universitas Islam Negeri Sumatera Utara, Medan, Indonesia)
Ahmad Syukri Siregar (Universitas Islam Negeri Sumatera Utara, Medan, Indonesia)
Fitri Agraini Siregar (Universitas Islam Negeri Sumatera Utara, Medan, Indonesia)
Safii Simbolon (Universitas Islam Negeri Sumatera Utara, Medan, Indonesia)



Article Info

Publish Date
07 Jul 2026

Abstract

This study examines the communication competencies and strategies of intercultural Generation Z on TikTok and Instagram through a qualitative netnography approach. Research results show the existence of dialectics between a logic-algorithmic platform that curates exposure culture and Gen Z users who form an algorithmic imaginary. By dramaturgical, Gen Z differentiates presentation self: TikTok is working as a room-experimentation culture, with low (low-stakes), with spontaneity structured as spontaneity. On the other hand, Instagram becomes an arena for high-stakes demands curation of global-local aesthetics, even though Gen Z is getting around it with secondary accounts (finsta) for more free expression. Interaction is coloured by the hybridization of linguistics and semiotics, including practices such as translanguaging and Indoglish, as well as the meanings of migration emojis. In the Islamic perspective, this cross-cultural phenomenon reflects draft lita'arafu (mutual knowledge). However, the implementation of digital demand tabayyun and Islamic digital literacy-based muraqabah as an internal filter against the negative impact of social media.

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Journal Info

Abbrev

JHSS

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

JHSS (Journal of Humanities and Social Studies) is a journal that publishes scientific papers in the field of humanities and social studies. This Journal, run by Lembaga Penelitian dan Pengabdian Pada Masyarakat, Universitas Pakuan, Bogor. The Journal provides opportunities for scholars to submit ...