Ekopedia: Jurnal Ilmiah Ekonomi
Vol. 2 No. 3 (2026): JULI-SEPTEMBER

Pengaruh Servicescape Terhadap Repurchase Intention dengan Customer Satisfaction sebagai Variabel Mediasi pada Chili Pade Coffee, Bakery & Eatery Meulaboh Aceh Barat

Nur Rahmi (Universitas Teuku Umar)
Ivon Jalil (Universitas Teuku Umar)
Rusdi Rusdi (Unknown)



Article Info

Publish Date
29 Jul 2026

Abstract

This study aims to analyze the effect of Servicescape on Repurchase Intention with Customer Satisfaction as a mediating variable among consumers of Chili Pade Coffee, Bakery & Eatery. This research is motivated by the importance of the physical environment in creating Customer Satisfaction and encouraging Repurchase Intention in the culinary industry. The research method used is a quantitative method with an associative approach. Data collection was carried out through questionnaires distributed to 96 respondents who were consumers of Chili Pade Coffee, Bakery & Eatery Meulaboh Aceh Barat. The data analysis technique used Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the assistance of SmartPLS 4 software. The results showed that Servicescape had a positive and significant effect on Customer Satisfaction with a t-statistics value of 5.738 and a p-values value of 0.000. Customer Satisfaction also had a positive and significant effect on Repurchase Intention with a t-statistics value of 5.487 and a p-values value of 0.000. In addition, Servicescape had a positive and significant effect on Repurchase Intention with a t-statistics value of 2.324 and a p-values value of 0.020. The mediation test results showed that Customer Satisfaction was able to mediate the effect of Servicescape on Repurchase Intention positively and significantly with a t-statistics value of 3.802 and a p-values value of 0.000. Therefore, the better the Servicescape provided, the higher the Customer Satisfaction and Repurchase Intention of consumers at Chili Pade Coffee, Bakery & Eatery.

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Journal Info

Abbrev

ekopedia

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah ...