Pemberdayaan UMKM Bawang Goreng melalui Modernisasi Produksi, Penguatan Branding, dan Ekspansi Pemasaran Digital

Bagus Cahyo Shah Adhi Pradana (Universitas 17 Agustus 1945 Surabaya, Indonesia)
Hikmah Husniyah Farhanindya (Universitas 17 Agustus 1945, Surabaya, Indonesia)
I Dewa Ketut Raka Ardiana (Universitas 17 Agustus 1945, Surabaya, Indonesia)
Nadia Aulia Ferlinda (Universitas 17 Agustus 1945, Surabaya, Indonesia)
Adiska Putria Nova (Universitas 17 Agustus 1945, Surabaya, Indonesia)
Bryan Lie (Universitas 17 Agustus 1945, Surabaya, Indonesia)

Prima Abdika: Jurnal Pengabdian Masyarakat
Vol. 6 No. 2 (2026): Volume 6 Nomor 2 Tahun 2026 (Juni 2026)

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia’s economic development, particularly in the food processing sector. However, many still face challenges in production efficiency, product branding, and digital marketing. This community service program aims to empower a fried shallot SME through production modernization, branding enhancement, and digital marketing expansion. The methods implemented include training on operating appropriate technology tools such as spinner fryers and oil drainers, mentoring in packaging and logo design, and digital marketing workshops using Instagram and online marketplaces. The results show a 40% increase in production efficiency, improved product quality, and higher engagement in online sales channels. This activity demonstrates that combining technological innovation with strategic branding and digital marketing significantly increases the competitiveness and sustainability of local SMEs.