PENGARUH REWARD DAN PUNISHMENT TERHADAP MOTIVASI BEKERJA PEGAWAI DI LINGKUNGAN KANTOR PENGAWASAN DAN PELAYANAN BEA CUKAI TIPE MADYA PABEAN TANJUNG PERAK

Galih Setigi Al Hakim (STIE Mahardhika Surabaya)
Sri Rahayu (STIE Mahardhika Surabaya)
Rifda Fitrianty (STIE Mahardhika Surabaya)

MANAJEMEN DEWANTARA
Vol 10 No 3 (2026): MANAJEMEN DEWANTARA (Online First)

Purpose: This study aims to examine the effect of reward and punishment on employee work motivation at the Customs and Excise Supervision and Service Office, Tanjung Perak Middle-Type Customs Office. Research Method: This study used a quantitative survey approach. The population consisted of 377 employees, and 79 respondents were selected using the Slovin formula with a 10% margin of error. Primary data were collected through a five-point Likert-scale questionnaire and analyzed using validity testing, reliability testing, classical assumption testing, multiple linear regression, t-test, F-test, and coefficient of determination with SPSS 23. Result: The findings show that reward has a positive and significant effect on work motivation, and punishment also has a positive and significant effect on work motivation. Simultaneously, reward and punishment significantly affect employee work motivation, as indicated by F = 12.050 and p < 0.05. The model explains 24.1% of the variation in work motivation, while the remaining variation is explained by other factors outside this study.