Penerapan Inovasi Produk Dalam Meningkatkan Daya Saing Mie Pedas Meleleh Gunung Pangilun Kota Padang

Adiprana Mahendra (Universitas Putra Indonesia YPTK Padang)
Mutiara Dela (Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Putra Indonesia YPTK Padang)
Danda Febrizal (Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Putra Indonesia YPTK Padang)
Sigit Sanjaya (Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Putra Indonesia YPTK Padang)

JEBD
Vol. 3 No. 1 (2025): Juli - September

This study aims to enhance the competitiveness of the "Mie Pedas Meleleh" business in Gunung Pangilun, Padang City, through product innovation implementation. The challenges faced by the partner include limited product variations, weak brand identity, and suboptimal digital marketing. Activities were conducted through participatory-based socialization and training for the business owner. The results showed the development of new product variants, improved packaging quality, and increased knowledge and skills in branding and digital marketing. The implemented product innovation successfully attracted the younger market and opened opportunities for market expansion through digital platforms. This activity is expected to serve as a sustainable innovation-based development model for MSMEs.