<![CDATA[This study aims to examine the relationship between loneliness and social media addiction tendencies among early adult males (18–25 years old). Additionally, it explores how social media is used as a compensation for unmet social and emotional needs. The research employed a quantitative correlational design with purposive sampling of early adult male participants. The results revealed a strong and significant positive correlation between loneliness and social media addiction (r = 0.635; p < 0.05). These findings indicate that higher levels of loneliness are associated with greater tendencies toward social media addiction. This study reinforces the Need-satisfaction theory and highlights the importance of interventions aimed at reducing loneliness to prevent social media addiction Keywords: early adult males, loneliness, need-satisfaction, social compensation, social media addiction.]]>
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