SIMPLEX: Journal of Economic Management
Vol 7 No 1 (2026): Mei

A ANALISIS LAYANAN DIGITAL PLN MOBILE TERHADAP KEPUASAN PELANGGAN PADA PT PLN (PERSERO) ULP KOTA METRO: ANALISIS LAYANAN DIGITAL PLN MOBILE TERHADAP KEPUASAN PELANGGAN PADA PT PLN (PERSERO) ULP KOTA METRO

A'an Suhandi (Unknown)



Article Info

Publish Date
24 Jul 2026

Abstract

The large number of customers in Metro City and the number of technical service officers and vendors causes the ratio of service from officers to customers to be less than optimal, so that in improving the quality of service provided by PLN is by using an online system, namely by using an application. The purpose of this study is to determine the level of service quality performance, to determine the attributes of service quality that are considered important in determining customer satisfaction and to determine the factors that can influence the formation of customer satisfaction at PT PLN (Persero) ULP Metro City. This study uses a quantitative descriptive research approach to describe the performance of service quality and the importance of service quality in determining customer satisfaction. The data analyzed were generated from data collection through a service quality questionnaire with five indicators, namely physical evidence, reliability, responsiveness, assurance, and empathy. Data were collected by scoring answers with a score of 1-5. The data that had been obtained was then analyzed using the IPA (Importance Performance Analysis) method.

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Journal Info

Abbrev

simplex

Publisher

Subject

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Simplex : Jurnal Manajemen includes articles on the results of research and scientific work with the scope of A Economics, Management, Business, and Islamic Economics. Derivatif : Jurnal Manajemen is managed by the Master of Management Study Program, Universitas Muhammadiyah Metro and published by ...