Digital Marketing of Maggot Cultivation Products in Cepogo Village, Boyolali through Website Development and E-Commerce Integration

Hariyadi Fajar Nugroho (Digital Business Study Program, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta)
Fatih Kurniawan (Digital Business Study Program, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta)
Anung Damar Sasongko (Digital Business Study Program, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta)

Jurnal Pengabdian Digital dan Rekayasa Informatika (JARDIRA)
Vol. 2 No. 2 (2026): Vol. 2, No. 2, July 2026

Background: The maggot cultivation group in Cepogo Village, Boyolali has economic and ecological potential, but product marketing remains conventional and lacks an integrated digital medium. Contribution: This program strengthens partner capacity by developing a website-based and e-commerce-oriented promotion model for maggot products. Method: The activity was implemented through needs observation, website design, product catalog development, WhatsApp Business and marketplace integration, training, and evaluation. Results: The outputs include a marketing website design, a digital product catalog, an online ordering flow, an admin dashboard concept, and activity documentation. Conclusion: Digital marketing helps organize product information, strengthen business identity, and facilitate online ordering access for potential customers.