Gelar : Jurnal Seni Budaya
Vol. 24 No. 1 (2026)

An integrated socio-institutional model for visual arts development and policy formulation in Medan, Indonesia

Zulkifli Zulkifli (Universitas Negeri Medan, Medan, North Sumatra)
Anam Ibrahim (Universitas Negeri Medan, Medan, North Sumatra)
Azmi Azmi (Universitas Negeri Medan, Medan, North Sumatra)
Barli Kifli (Universitas Negeri Medan, Medan, North Sumatra)
Lanang Riyadi (Universitas Negeri Medan, Medan, North Sumatra)



Article Info

Publish Date
30 Jun 2026

Abstract

Visual art activities in Medan City, Indonesia, have a long-standing history, yet over the past decade, the ecosystem has experienced a significant decline, indicated by decreasing artist participation, a lack of periodic exhibitions, and underutilized infrastructure. Previous studies have primarily focused on the creative aspects of local cultural identity, leaving a critical research gap regarding the socio-institutional factors and policy frameworks required to sustain the arts ecosystem. This study employs a mixed methods descriptive-qualitative approach to formulate an evidence based development model and policy concept for Medan. Data were collected through observations, surveys of 36 practitioners, and in-depth interviews with 12 key stakeholders. Empirical findings reveal a severe coordination gap among artists, public appreciators, and local government, as well as a lack of physical and digital infrastructure. To address this, we propose an Integrated Socio-Institutional Model that synergizes the domains of creation, presentation, and art research. The novelty of this research lies in shifting the focus from isolated artistic production to a comprehensive, interconnected ecosystem approach that includes digital integration (NFTs). The theoretical contribution expands the sociology of art by embedding municipal policy frameworks, while the practical contribution provides a hierarchical policy blueprint (prioritizing the establishment of a coordinating body and the revitalization of creative centers) to enhance the sustainability and economic impact of Medan's visual arts scene.

Copyrights © 2026






Journal Info

Abbrev

gelar

Publisher

Subject

Arts Humanities

Description

Gelar focuses on theoretical and empirical research in the Arts and Culture. ...