Jurnal Ekonomi dan Bisnis
Vol 20 No 2 (2026): JEB Vol 20 No 2 Juli 2026

THE INFLUENCE OF THE NUMBER OF TOURISTS ON REGIONAL ORIGINAL REVENUE WITH HOTEL TAX REVENUE AS A MEDIATING VARIABLE

Astuti Purnamawati (Sekolah Tinggi Ilmu Ekonomi YKPN)
Algifari (Sekolah Tinggi Ilmu Ekonomi YKPN)
Theresia Trisanti (Sekolah Tinggi Ilmu Ekonomi YKPN)
Conny Tjandra Rahardja (Sekolah Tinggi Ilmu Ekonomi YKPN)



Article Info

Publish Date
30 Jul 2026

Abstract

This study aims to examine the effect of the number of tourists on Regional Original Revenue (PAD) in the Special Region of Yogyakarta, with hotel tax revenue as a mediating variable. The research uses a quantitative approach with monthly secondary data from 2019 to 2023 obtained from official government sources. The analysis was conducted using the Hayes PROCESS regression model to test both direct and indirect relationships among variables. The results show that the number of tourists does not have a significant direct effect on PAD. However, the number of tourists has a significant positive effect on hotel tax revenue, and hotel tax revenue significantly influences PAD. Furthermore, mediation analysis indicates that hotel tax revenue successfully mediates the relationship between the number of tourists and PAD. This finding suggests that the contribution of tourism to regional revenue occurs indirectly through fiscal instruments, particularly hotel tax. These results highlight the importance of effective tax management in optimizing the economic benefits of tourism. Strengthening tax collection systems and improving fiscal governance are essential to enhance regional financial capacity. Future research is recommended to include other mediating variables and extend the observation period for a more comprehensive analysis.

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Journal Info

Abbrev

jeb

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi dan Bisnis is a scientific journal published by the Institute Community Service Institute YKPN School of Business Research. JEB publishing is intended as a medium for presenting scientific works, both in the form of scientific studies and research results in the fields of economics ...