Jurnal Ekonomi dan Bisnis
Vol 20 No 2 (2026): JEB Vol 20 No 2 Juli 2026

EFEKTIVITAS PEMBEBASAN PPN ATAS KEBUTUHAN POKOK DALAM PERLINDUNGAN KONSUMEN MENENGAH BAWAH: STUDI LITERATUR

Niken (Universitas Muhammadiyah Bandung)
Pasha Anggrainy (Universitas Muhammadiyah Bandung)
Yuniati (Universitas Muhammadiyah Bandung)



Article Info

Publish Date
30 Jul 2026

Abstract

This research was conducted to examine the impact of the Value Added Tax (VAT) policy, specifically the VAT exemption, on the prices of basic necessities. This study highlights its implications for public purchasing power and consumer protection, particularly for the most vulnerable lower-middle-income groups. The research method employed was a literature review, reviewing data obtained from various scientific sources, such as books, academic journals, and relevant laws and regulations. Based on the research results, it is known that VAT exemption can affect the price of goods, although it is not always followed by an immediate price reduction. This condition is influenced by various other factors, such as the inflation rate, distribution system, and market conditions. Increased prices of goods have the potential to reduce public purchasing power and lead to decreased consumption. Furthermore, consumer protection is a crucial aspect of fiscal policy, given that consumers are generally at a lower level than businesses. In conclusion, the VAT exemption policy needs to be supported by supporting policies such as subsidies or social assistance to maintain public purchasing power and increase consumer protection, especially for vulnerable groups.

Copyrights © 2026






Journal Info

Abbrev

jeb

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi dan Bisnis is a scientific journal published by the Institute Community Service Institute YKPN School of Business Research. JEB publishing is intended as a medium for presenting scientific works, both in the form of scientific studies and research results in the fields of economics ...