PERAN PROJECT MANAGER DAN ACCOUNT EXECUTIVE PADA KAMPANYE “TERBUKA UNTUK SEMUA, BERGERAK BERSAMA WARGA #KULIKDIPORTALSAMAWA” SEBAGAI UPAYA BRAND COMMUNICATION UNTUK MENINGKATKAN BRAND AWARENESS SERTA USER PORTAL SEMARANG SATU DATA DAN SAMAWA (SEMUA DATA UNTUK WARGA)

Zarathustra Zarathustra (Prodi S1 Ilmu Komunikasi)
Muchamad Yuliyanto (Prodi S1 Ilmu Komunikasi)

Interaksi Online
Vol 14, No 2: April 2026

The campaign “Terbuka untuk Semua, Bergerak Bersama Warga #KulikdiPortalSAMAWA” aimed to increase awareness and service usage of Portal Semarang Satu Data and SAMAWA. It applied an IMC strategy through events, direct marketing, public relations, and digital campaigns on Instagram @samawa.smg, involving Project Manager and Account Executive roles. Results showed awareness increased by 30.8% (Portal Semarang Satu Data) and 62.7% (SAMAWA), and increase Instagram reach to 10,282 with increase Instagram reach to 10,282with 127,242 visits and 19 service requests, indicating improved public awareness and utilization.