Analisis SWOT dan Penerapan Empat Fungsi Manajemen pada UMKM: Studi pada Lumpia Beef Lumer Pontianak

Sapura Wati Safitri (Universitas Tanjungpura)
Risqa Azzahra (Universitas Tanjungpura)
Nayla Rahmah Salsabilah (Universitas Tanjungpura)

Cendekia Inovatif Dan Berbudaya : Jurnal Ilmu Sosial Dan Humaniora
Vol. 3 No. 2 (2025): Cendekia Inovatif dan Berbudaya : Jurnal Ilmu Sosial dan Humaniora

This qualitative study analyzes the development strategy of the Lumpia Beef Lumer Pontianak UMKM through a SWOT approach and evaluation of the implementation of four management functions, revealing that although this business has key strengths in product quality, friendly service, strategic location, and flavor innovation, as well as opportunities from practical food trends and digital partnerships, its development is still limited by weaknesses such as the absence of a financial system and official permits, inconsistent promotion, and threats of rising raw material prices and healthy living trends. Therefore, SO, WO, ST, and WT strategies are formulated and integrated with the functions of planning, organizing, directing, and supervising to achieve sustainable business development.