Biodiversitas Journal of Biological Diversity
Vol. 21 No. 2 (2020)

Development strategy for ecotourism management based on feasibility analysis of tourist attraction objects and perception of visitors and local communities

Sugeng Prayitno Harianto (Department of Forestry, Faculty of Agriculture, Universitas Lampung. Jl. Soemantri Brodjonegoro No. 1, Bandar Lampung 35144, Lampung, Indonesia)
niskan walid masruri (Department of Forestry, Faculty of Agriculture, Universitas Lampung. Jl. Soemantri Brodjonegoro No. 1, Bandar Lampung 35144, Lampung, Indonesia)
Gunardi Djoko Winarno (Department of Forestry, Faculty of Agriculture, Universitas Lampung. Jl. Soemantri Brodjonegoro No. 1, Bandar Lampung 35144, Lampung, Indonesia)
Machya Kartika Tsani (Department of Forestry, Faculty of Agriculture, Universitas Lampung. Jl. Soemantri Brodjonegoro No. 1, Bandar Lampung 35144, Lampung, Indonesia)
Trio Santoso (Department of Forestry, Faculty of Agriculture, Universitas Lampung. Jl. Soemantri Brodjonegoro No. 1, Bandar Lampung 35144, Lampung, Indonesia)



Article Info

Publish Date
26 Jan 2020

Abstract

Abstract. Harianto SP, Masruri NW, Winarno GD, Tsani MK, Santoso T. 2020. Development strategy for ecotourism management based on feasibility analysis of tourist attraction objects and perception of visitors and local communities. Biodiversitas 21: 689-698. Liwa Botanic Gardens (LBG), Lampung, Indonesia ecotourism development must be carried out as an effort to develop nature tourism with the most careful consideration in its management, without temporary benefits orientation, and the doers must have benchmarks in the process of sustainable development so that the next generation can utilize it in their time. This study aims to determine the management conditions and potential of Tourist Attraction Object (TAO) that have been operating — knowing the perceptions of tourists and local people. The method used is (i) scoring; (ii) assessing the perception of satisfaction of tourists and local people; (iii) doing intensive interviews with area managers and community leaders; (iv) identifying problems using the SWOT matrix; (v) constructing a development strategy. Data collection techniques with accidental sampling method with a total of 130 respondents based on tourist visits at the time of the study. The management of the LBG was previously managed by the Forestry Service until 2016, and in 2017 the management was handed over to the West Lampung Research and Development Agency (Balitbang). The results showed that overall, TAO gets a feasibility rating to be developed. The perception of tourists is quite satisfied with the attractions offered and the services of the manager. The community is satisfied with the ongoing management. The community wants are always to be involved in the development process. Researchers give advice on the examination of the management and marketing system in introducing the LBG to increase local and foreign tourist visitors.

Copyrights © 2020






Journal Info

Abbrev

biodiv

Publisher

Subject

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology

Description

The Biodiversitas Journal was first published in 2000 by the Department of Biology, FMNS, Universitas Sebelas Maret, Surakarta, Indonesia, then in 2006 it was co-published by the Society for Indonesian Biodiversity and that department; since 2017 it was also hosted by Smujo. From 2003-2012 it was ...