<![CDATA[Digital transformation has become a primary determinant in business communication effectiveness, yet MSMEs in the DM Kuliner area of Pemalang Regency still rely on static, conventional promotional formats. This study aims to examine the effectiveness of using motion graphics videos as a multimedia tool to improve usability perceptions and information acceptance among MSME operators. Using a One-Group Pretest-Posttest design, data were collected from 21 respondents using the System Usability Scale (SUS) instrument, which had been rigorously tested for validity and reliability. Data analysis was comprehensively conducted through descriptive statistics, the Shapiro-Wilk normality test, and hypothesis testing using the Paired Sample T-Test via SPSS. The results showed a significant increase in the overall mean SUS score from 62.26 in the pre-test phase to 69.64 in the post-test phase. Based on Acceptability Ranges mapping, this promotional medium successfully transitioned from the "Marginal Passive" category to "Acceptable" with a practical magnitude effect size (Cohen's d) of 0.66 (Medium Effect). Statistical analysis supports this finding, showing a calculated -value of -3.014 with a significance coefficient (Sig. 2-tailed) of 0.007 (), proving the increase is scientifically valid. The practical implication confirms that interactive motion graphics integration is highly effective in minimizing the digital divide and expanding market penetration for local culinary MSMEs in alignment with local government development policies. ]]>
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