Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal RABIT: Jurnal Teknologi dan Sistem Informasi Univrab
Muhamad Topan Dinar
Universitas Amikom Purwokerto
Computer Science & IT Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS EFEKTIVITAS VIDEO MOTION GRAPHIC SEBAGAI MEDIA PROMOSI UMKM DI KABUPATEN PEMALANG Muhamad Topan Dinar; Imam Tahyudin
Rabit : Jurnal Teknologi dan Sistem Informasi Univrab Vol 11 No 2 (2026): Juli
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/rabit.v11i2.8416

Abstract

Digital transformation has become a primary determinant in business communication effectiveness, yet MSMEs in the DM Kuliner area of Pemalang Regency still rely on static, conventional promotional formats. This study aims to examine the effectiveness of using motion graphics videos as a multimedia tool to improve usability perceptions and information acceptance among MSME operators. Using a One-Group Pretest-Posttest design, data were collected from 21 respondents using the System Usability Scale (SUS) instrument, which had been rigorously tested for validity and reliability. Data analysis was comprehensively conducted through descriptive statistics, the Shapiro-Wilk normality test, and hypothesis testing using the Paired Sample T-Test via SPSS. The results showed a significant increase in the overall mean SUS score from 62.26 in the pre-test phase to 69.64 in the post-test phase. Based on Acceptability Ranges mapping, this promotional medium successfully transitioned from the "Marginal Passive" category to "Acceptable" with a practical magnitude effect size (Cohen's d) of 0.66 (Medium Effect). Statistical analysis supports this finding, showing a calculated -value of -3.014 with a significance coefficient (Sig. 2-tailed) of 0.007 (), proving the increase is scientifically valid. The practical implication confirms that interactive motion graphics integration is highly effective in minimizing the digital divide and expanding market penetration for local culinary MSMEs in alignment with local government development policies.  
Co-Authors Imam Tahyudin